START 1000 Leadership Series: Retention
The START 1000 Leadership series returned in July with a crucial business building topic; retention. The call, which featured START 1000 panelists, Nicole Bean, Lacey Medlin, Kristine Marlette Brennan, Adam Nesbitt and Bianca Bathurst gave insight into how each leader boosts retention.
Medlin kicked off the call off by offering advice on how she aides new cleansers. She spoke on the importance of following up with individuals during their initial 30-day cleanse and supporting them by providing tangible materials to have on their phone. Nesbitt and Bathurst followed up by emphasizing the importance of running through a new member checklist while they have a new product user on the phone. They emphasized the importance of sculpting their verbiage and how they help people “start their new lifestyle.
Marlette Brennan continued the conversation by talking about how she identifies what each new Isagenix user’s goals are and helps set them up for success by creating plans tailored to their goals. She spoke on the importance reaching out to new users when they are halfway into their 30-day cleanse to find out what they do and don’t like to gauge what their auto ship should look like for the next month.
Bean and Briscoe concluded the call by highlighting the IsaLife app and how it serves as a one-stop shop when it comes to helping enroll new customers and build retention.
Thank you to all our wonderful START 1000 leaders for taking the time to offer their advice. A special thank you to Rachel Briscoe for moderating the call in addition to offering her valuable tips on building retention!
If you missed July’s START 1000 Leadership call, a recording of it can be found here!